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The problem with your resume

Seth Godin is right. If you really believe you have something remarkable to offer, your resume is not likely to help you much. As Seth says: I think if you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have…

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Brand = performance + message

Think of your brand as performance (the quality and nature of your work) + message (communication about the quality, nature, and especially results of your work). Not everyone sees your work. The stronger and clearer your message, the easier word…

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Purposeful perseverance

Tentative efforts lead to tentative outcomes. Therefore give yourself fully to your endeavors. Decide to construct your character through excellent actions and determine to pay the price of a worthy goal. The trials you encounter will introduce you to your…

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Benefits of branding

In An Introduction to Personal Branding, William Arruda points to some of the benefits corporations derive from their brands. Strong brands enable them to: Charge a premium for their products and services. Ever think about why you’re paying so much…

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The new job security

The old idea of job security: who you work for. Get on with a good employer and you are set. They’ll take care of you. The new reality of job security: what you are known for. Develop a reputation within…

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