Seth Godin thinks it may be and I agree. No, not the creation of something artificial. Rather, the discovery of more authentic work. In his ChangeThis manifesto titled Brainwashed: Seven Ways to Reinvent Yourself, Seth challenges us with the following:

“Years ago, when you were about four years old, the system set out to persuade you of something that isn’t true…to teach you that you’re average. That compliant work is the best way to a reliable living. That creating average stuff for average people, again and again, is a safe and easy way to get what you want.”

Seth continues,

“Are you serious about transformation? I’m not talking about polishing yourself, improving yourself, making things a bit better. I’m talking about the reset button, a reinvention that changes the game. That means an overhaul in what you believe and how you do your job. If you’re up for that, then right here, right now, you can start.”

I encourage you to download and read the ebook here.